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Bose®
Corporation makes high-end sound systems.
A multinational company with over 5,000
employees, Bose® has offices and plants
in Asia, Europe, Canada, and Central America.
The company's international engineers, while
well qualified in terms of technical skills,
often had limited English communication
skills: customers and colleagues had difficulty
understanding their speech, which impaired
productivity. In addition, the company needed
Spanish and Japanese training for its native-English
speaking employees who travel to Latin America
and Asia or communicate regularly with colleagues
or accounts in those regions.
Course
applicants represented a cross-section of
not just different cultures and native languages,
but different departments and specializations,
such as engineering, accounting, sales,
and Web site development. Each department
uses vocabulary and phrases unique to that
department's job function. For optimal training
results, this job-specific vocabulary needed
to be incorporated and prioritized in the
language training we provided. Classes often
had to be set up at short notice. Course
content, schedule, and location all had
to be developed and adapted to quickly. |