12. What language do your readers speak?

Spanish for clients in Madrid or in Mexico City? Is it the same Spanish or does it make a difference? Do they speak the same French in Canada as they do in France? Should you use British or American English for your international publications?

Understand your audience or readers. Contact your foreign partners and translations provider to find out precisely what is needed. Feel welcome to contact us for help.

Finally, consider: Are you selling shoe polish in the third world or investment funds out of Luxembourg? Speak your readers' language. Put yourself in their shoes and zero in on how your products and services can serve their needs. Be concrete. Be specific.